The sixth Knoxville HubSpot User Group (#KnoxHUG) meetup was all about buyer personas. Why? Because they are essential to inbound marketing success! Here's a recap of our 2016 Q2 meetup along with a copy of the presentation and your very own buyer persona development worksheet.
Q2 Meetup Presentation: Creating Data-Driven Buyer Personas That Work
The Knoxville HUG members at our 5/24/26 meetup learned all about:
- What is a "Buyer Persona"?
- Why are they important?
- How do they help marketing ROI?
- What are the 7 steps to developing effective buyer personas?
Thanks to all the Knoxville HUG members for coming out last night! If you couldn't make it this quarter join us in August and October and get to meet our guest speakers all the way from HubSpot in Boston!