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Q2 Meetup Recap: Creating Data-Driven Buyer Personas That Work

[fa icon="calendar"] May 25, 2016 11:43:45 AM / by Holly Yalove


The sixth Knoxville HubSpot User Group (#KnoxHUG) meetup was all about buyer personas. Why? Because they are essential to inbound marketing success! Here's a recap of our 2016 Q2 meetup along with a copy of the presentation and your very own buyer persona development worksheet.

Q2 Meetup Presentation: Creating Data-Driven Buyer Personas That Work

The Knoxville HUG members at our 5/24/26 meetup learned all about: 

  • What is a "Buyer Persona"?
  • Why are they important?
  • How do they help marketing ROI?
  • What are the 7 steps to developing effective buyer personas?

Bonus:  Here's the buyer persona worksheet that's referenced in the presentation.


Thanks to all the Knoxville HUG members for coming out last night! If you couldn't make it this quarter join us in August and October and get to meet our guest speakers all the way from HubSpot in Boston! 



Topics: Buyer Personas

Holly Yalove

Written by Holly Yalove

Holly is Principal and CMO of VIEO Design, an inbound marketing agency and Gold Tier HubSpot Partner located in Knoxville, TN.

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